My Mission
With Superdik I'm determined to spread happiness through the medium of clothing. Engaging, witty and high-quality ready-to-wear pieces of art that serve as ideal conversation starter. Since 2010 I have created over 40 unique pieces, which are sold through superdik.com.

Local production
We try to work locally and responsible as much as we can. For example with I-did Slow Fashion, a socially engaged production house in Utrecht. Their employees get the chance to learn about clothing production in trade for actual production. 

My Responsibilities
Everything from ideation, creation, design and marketing. 

The Challenge
From beach capes to shopper bags and from bad-weather-sweaters to 80s sunglasses: it's always a huge challenge to create appealing designs and get them to the finish line: the webshop.
The Superduck
With I-did Slow Fashion I created this bag, with a cat inside to address the Dutch saying "A kat in de zak kopen". We sold over 400 pieces, and I still see the bags being used.
The Muts Have 
This thick, warm, winter beanie comes with high visibility in the night through its reflective yarn. 
You will be a true 'lighthouse' on the road. It's a muts-have.
The Superdikzak 
With I-did Slow Fashion I created this bag, with a cat inside to address the Dutch saying "A kat in de zak kopen". We sold over 400 pieces, and I still see the bags being used.
The Vetzak 
I-did Slow Fashion told me they had rolls of leftover truck fabric. 
With this waterproof and reflective design we recycled the fabric, and created a perfect commuters' backpack.
The Customizeable Sunny Side Up Sweater
Together with Caroline Yntema, we created custom egg-sweaters. 
The customer could choose their own egg: Sunny Side Up, Scrambled, Cooked.
Thank You Very Muts 
You can't buy this beanie for yourself. You have to give it as a present to your soulmate, partner or curling-buddy. And when you do this, we will reward you with a beanie for yourself. Giving is getting. Two muts love!
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